Roots of Joy

Roots of Joy is a Portland-based floral design studio founded by Allison Lopakka Joy, specializing in whimsical, garden-style arrangements for weddings, events, and floral workshops.

Our goal was to design a brand and website that captured the same organic elegance found in her work. Every element was crafted to reflect her signature blend of garden whimsy and intentional artistry. From the thoughtful textures to the natural flow of each page, the site mirrors Allison’s artful approach to floral design and the heartfelt moments she helps create. Through refined typography, earthy yet romantic tones, and hand-drawn botanical elements, the final brand feels grounded, poetic, and full of life—just like the stories her flowers tell.

whimsical
intentional
warm

brand strategy & design
custom website design

creative
thoughtful
playful

creative
thoughtful
whimsical
warm
intentional
playful