Haley Petre Design was founded with one belief at its core: your brand deserves more than a logo. It deserves intention. Every project begins with strategy and ends with timeless design, creating brands that feel elevated, enduring, and unmistakably you.
We partner with creatives, wedding professionals, and lifestyle brands to design identities and websites that blend beauty with purpose. From curated color palettes and custom illustrations to seamless, story-driven websites, every detail is crafted to reflect your heart and help your business grow with confidence.
At HPD, design goes deeper than aesthetics. We’re here to build a foundation that feels aligned, authentic, and ready to evolve with you.
INSPIRED BY CLASSIC DESIGN, MODERN STRATEGY, AND FOUNDERS WHO DREAM BIG
I’m Haley — founder of HPD, detail-obsessed creative, and your biggest cheerleader when it comes to building a brand that lasts.
With a background in marketing management and graphic design, I’ve always believed strategy and style belong together. Before launching HPD, I worked as a buyer and graphic designer for a corporate retailer, gaining firsthand experience in what makes brands connect with people. When the opportunity came to take a leap, I knew it was time to pursue my dream and launch HPD.
Today, I have the joy of partnering with incredible creatives, wedding professionals, and lifestyle brands (like you!) to bring their vision to life in ways that feel both intentional and elevated.
When I’m not designing, you’ll find me spending time with my husband and two dogs, hunting through estate sales, planning my next trip, or watching a good romcom for the hundredth time.
For me, design is about more than visuals. It’s about helping you see your story reflected clearly, showing up with confidence, and stepping boldly into what’s next.
BEHIND
the DESIGN
MEET CALLI
Illustrator, Line Art Enthusiast, & Creative force behind our signature illustrations
Calli’s artistry adds depth, personality, and sophistication to every brand we create. Whether it’s a delicate line drawing or a bold, editorial-inspired mark, her work brings a timeless quality that elevates the design. Each illustration is the layer of artistry that makes HPD brands truly stand apart.
Fun Facts:
Fun Facts:
- Chicken tenders & fries are the way to my heart.
- Reality TV? My not-so-guilty pleasure.
- My calendar usually revolves around sports — perks of being married to a baseball coach.
- Certified Swiftie.
- Proud dog mom to our doodle, Newt, named after Lars Nootbar from the St. Louis Cardinals (we’re big on sports around here)
"Since working with Haley, our businesses have doubled in revenue! She completely transformed our branding and created beautiful websites that are truly works of art! We are so proud of her work and have recommended her to every business owner we meet."
sara | owner of the sepulveda home