Brands that resonate.
Your clients are choosing brands that feel like home. They want to be seen. They want to be inspired. They want to connect. At HPD, we transform that desire into design—brands and websites that captivate, resonate, and position you with unshakable confidence.
We believe great design is built on equal parts strategy and style. Every service we offer is crafted to help you connect with your audience, elevate your presence, and position your business for long-term growth.
Our Approach
Rooted in Story
Your brand isn’t built on colors and fonts alone. It’s built on your story, the heart behind what you do, and how you want people to feel. We uncover what makes your brand unique and bring it to life through intentional design, thoughtful messaging, and a visual identity that feels unmistakably you.
Designed with Intention
Every detail has purpose. We blend creative intuition with strategic direction to create brands that not only look beautiful but work beautifully. From your words to your visuals, every element is designed to connect with your audience and position your brand with confidence and clarity.
Seamless Experience
We know how much you juggle, and our goal is to make this process effortless. From copy and imagery to every last detail, we handle it all so you can focus on what you do best. Our process is intentional, collaborative, and organized, allowing you to feel confident and cared for from start to finish.
"If you’re looking for a branding and website designer who combines talent with true listening and collaboration, look no further. Haley exceeded every expectation and brought my vision to life in the most beautiful way."
juliana | founder of beyond the event
Client Features & Press
BRAND STRATEGY & DESIGN
Your brand should evolve with you, not hold you back. If you’ve outgrown what you started with and you’re ready for a brand that feels aligned, effortless, and entirely you, this is where it begins. Through strategy, storytelling, and refined design, we craft a visual identity that captures your essence and positions your business for what’s next.
BRAND STRATEGY & DESIGN
PACKAGE INCLUSIONS:
- Brand Discovery Questionnaire
- One-on-One Creative Direction Meetings
- Market Research + Competitor Analysis
- Mood Board Development
- Primary Logos
- Logo Variations + Submarks
- Secondary Illustrations + Taglines
- Font Curation
- Curated Color Palette
- Business Card Design
- Branded Mockups + Application Examples
- Three Rounds of Revisions
- Comprehensive Brand Style Guidelines
- Launch Graphics
TIMELINE:
INVESTMENT STARTS AT $2,000
MINI BRANDING
Your business deserves a visual identity that reflects its potential. If your current branding no longer feels aligned or you’re ready to move beyond a DIY start, this experience gives you the essentials to grow with confidence. Through intentional design and strategy, we create a cohesive, professional foundation that helps your brand feel elevated, consistent, and completely you.
MINI BRANDING
PACKAGE INCLUSIONS:
- Brand Discovery Questionnaire
- One-on-One Creative Direction Meetings
- Market Research + Competitor Analysis
- Mood Board Development
- Primary Logo
- 1 Logo Variation + Submark
- Font Curation
- Curated Color Palette
- Branded Mockups + Application Examples
- Two Rounds of Revisions
- Comprehensive Brand Style Guidelines
- Launch Graphics
TIMELINE:
INVESTMENT STARTS AT $1,200
CUSTOM WEBSITE DESIGN
Your website should do more than look good. It should work for you. Even if your portfolio shines or your Instagram is perfectly curated, confusing navigation or unclear offerings can keep clients from taking the next step. From strategy and copywriting to layout and launch, we build purposeful, intuitive websites that bring clarity and confidence to how you show up online.
CUSTOM WEBSITE DESIGN
PACKAGE INCLUSIONS:
- Custom Showit Website Design
- Desktop and Mobile Responsive Design
- Six Fully Designed Pages
- Domain and Hosting Connection
- Copywriting for All Website Pages
- Website Strategy and Creative Direction Meeting
- Integration of Branding Elements and Illustrations
- Image Curation and Sourcing from Your Galleries
- Blog Design and Setup
- Basic SEO Setup
- Three Rounds of Revisions
- Launch Prep and Final Review
- Ready-to-Launch Social Posts
- Training Tutorial and Launch Guide
INVESTMENT STARTS AT $3,000
PACKAGE INCLUSIONS:
TIMELINE:
WEBSITE REFRESH
If your Showit site has been sitting untouched for a while, it might just need a little refresh. We’ll refine what’s already working, update what’s not, and polish every detail so your website feels aligned with the brand you’ve grown into. Think of it as a fresh coat of clarity and confidence, no full rebuild required.
WEBSITE REFRESH
PACKAGE INCLUSIONS:
- Website Audit and Strategy Session
- Design and Layout Refinement
- Copy Review and Light Updates
- Color, Font, and Imagery Refresh
- Integration of New Branding Elements (if applicable)
- Navigation and User Experience Enhancements
- SEO and Page Optimization Review
- Two Rounds of Revisions
- Final Review and Launch Support
TIMELINE:
INVESTMENT STARTS AT $2,000
Additional Offerings:
HPD Monthly Retainer
Keep your brand evolving alongside your business. The HPD Retainer includes 5 hours of dedicated design or website support each month for $250. It’s perfect for ongoing updates, new content, or creative projects that keep your brand consistent, aligned, and elevated.
Meta & Google Ads Management
For brands ready to scale with strategy and impact. We craft cross-platform campaigns that increase awareness, drive traffic, and convert with purpose while staying true to your brand’s visual and strategic foundation.
Google Ads Management
Boost visibility and reach the right audience with a focused ad strategy. The Google Ads Essentials plan helps your business appear where your clients are searching, bringing consistent, high-quality leads directly to your site.
