Maiden & Lace
Rooted in the art of slow living, Maiden & Lace is a handmade home and lifestyle brand crafting custom window treatments, soft goods, and small-batch clothing meant to bring warmth, intention, and beauty into everyday life.
Our goal was to create a brand identity that feels timeless, feminine, and deeply personal — one that honors the heart behind handmade craftsmanship while inviting customers to slow down and embrace intentional living. Through a soft, organic color palette, delicate typography, and nostalgic textures, the Maiden & Lace brand captures a feeling of home: calm, comforting, and beautifully curated.
The result is a visual identity that feels like a love letter to slow, meaningful design — one that effortlessly bridges old-world charm and modern artistry.
sustainable
intentional
timeless
brand strategy & design
earthy
organic
mindful
sustainable
intentional
timeless
earthy
organic
mindful
"Haley did some branding identity work for my new company and I’m in LOVE. She made all of my hopes & dreams come true, and even though I wasn’t sure I was portraying what I wanted correctly, she executed better than I imagined. I couldn’t recommend her services enough!!!!"
brooke martin,
founder of maiden & lace
brooke martin, founder of maiden & lace